minus.
A website for an online marathon in Telegram: a clear promise, a result calculator, three plans and sign-up with a countdown to the next cohort.
Scroll inside the frame to explore the live site
Turn a promise into a sign-up
There are many marathons and they all promise the same. The site had to explain in a minute how it works in Telegram, show real results and push to sign up before the cohort starts.
Simple, specific, with numbers
One clear headline, a morning-to-evening scheme and a calculator that gives people their own result before they pay.
- Name, style and palette from scratch
- The marathon explained in three steps, messenger-style
- Calculator: result, calories, protein, steps
- Three plans, testimonials, FAQ and sign-up
Colour and type
Light grey background, black text and a bright orange accent. Soft peach and mint spots keep the weight-loss theme light, not harsh.
#FF4A1C#FF8A5B#FFE6DC#D8F1E4#EEF0F3#0D0E11A wide grotesque that reads from afar.
A calm typeface for descriptions and buttons.
−3.2 kg, 21 days, 1,650 kcal: numbers take centre stage.
A marathon in Telegram
People see at once what awaits them: a questionnaire in the bot, a post every morning, a report in the evening and a result after 21 days.
Questionnaire in the bot
Weight, goal and where you train. The bot calculates your calorie target.
A post every morning
At 7:00, the day's workout for gym or home plus the menu.
Evening report
A tick for the workout and a photo of your plate; the coach replies personally.
Result
After 21 days, a size down, with a money-back guarantee if needed.
Gym, home and kitchen
Workouts for the gym and for home with video, and a menu without starving. Real photos instead of stock-looking pictures.
Tablet and phone
Most participants arrive from a phone, so the calculator and sign-up are comfortable for a thumb. Scroll inside the frames.
Everything from scratch
From the name to the “Leave a request” button. Every block leads to sign-up.
- 01
Name and style
“minus”: short, honest, about the result right away.
- 02
Marathon scheme
Three steps shown as a messenger conversation.
- 03
Calculator
A 21-day estimate, calories, protein and steps.
- 04
Pricing
Three formats, paid at once or in parts.
- 05
Results and testimonials
Cohort participants, numbers and plain answers.
- 06
Cohort sign-up
A countdown to the start and a simple request form.
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