ISKRA
Case study · concept project · 2026

FORM.

A website for a training studio in Warsaw: a goal-based session finder, a filterable schedule, trainers and three simple memberships.

IndustryFitness and training
FormatWebsite with schedule and booking
ServicesDesign, development
TypePortfolio concept

Scroll inside the frame to explore the live site

form.studio
Challenge

Show the method, not the machines

People choose a studio by feel: calm, no noise, a clear system. The site has to convey that mood from the first screen and lead quickly to booking a first session.

Solution

An editorial style with simple steps

A restrained palette, bold headlines and live video. The visitor picks a goal, sees the schedule and books.

  • Name, style and brand palette from scratch
  • A goal-based session finder
  • A schedule filtered by day and discipline
  • Trainers, memberships and community
01 · Style

Color and type

A warm fog, graphite tones and a gold accent echo the light in the studio. The serif adds character, and the mono typeface keeps the schedule orderly.

FORM.
training studio
Light version
FORM.
training studio
Dark version
Ink#1A1917
Charcoal#111010
Fog#EAE6DC
Paper#F6F3EC
Stone#8B8479
Track#AB8A4F
Aa
Fraunces · headings

A bold serif that adds presence.

Aa
Hanken Grotesk · body

A clean grotesque for descriptions and buttons.

07:00
07:00 · 50 min

A mono face for times and schedule data.

02 · Disciplines

Four disciplines

Each discipline has its own mood, photo or video and a short note on who it suits.

Strength
01

Strength

Power you can use: progressive loading and technique.

Pilates
02

Pilates

Core control and stability that change posture.

Mobility
03

Mobility

The range of movement everything else stands on.

Conditioning
04

Conditioning

Interval work for endurance and fast recovery.

03 · The site

From goal to booking

The site guides a person step by step: what to train, when, with whom and at what price, all on one page with no extra clicks.

GOAL
GOALFour goals, and the panel on the right shows the right discipline and links to the schedule
SCHEDULE
SCHEDULESix days a week, filtered by day and discipline, booking in one tap
TRAINERS
TRAINERSFour coaches with video and a large name that bleeds past the card
MEMBERSHIPS
MEMBERSHIPSThree ways to start, prices in euros and zlotys, the most popular one set in dark
04 · Responsive

Tablet and phone

The site adapts to every screen: on a tablet and a phone the layout rebuilds itself. Scroll inside the frames.

05 · Atmosphere

People in the room

Live footage instead of staged photos: training, conversation and quiet moments in the studio.

FORM Studio FORM Studio FORM Studio
06 · What we made

Everything from scratch

From the name to the last booking button. Every detail supports the feeling of a calm, modern space.

  1. 01

    Name and style

    FORM: short, confident, about form and method.

  2. 02

    Goal finder

    An interactive block that recommends a discipline.

  3. 03

    Filtered schedule

    By day and discipline, booking in one tap.

  4. 04

    Trainers

    Cards with video, hover tilt and a motto.

  5. 05

    Memberships

    Three plans with prices in two currencies.

  6. 06

    Interaction details

    A custom cursor, film grain and magnetic buttons.

Your project

Want a site like this?

Tell us about your business and we will suggest how to present it so clients want to book.